JJ (Je Eun) Shim

London-based motion director, animator and spatial visual specialist crafting dynamic screen experiences for concert stages, West End theatrical screens, and architectural LED installations.

Holding a Master’s in Animation from the Royal College of Art (RCA) and a degree in Product Design from Kingston University, my work bridges physical architecture, screen scale, and high-impact motion. From handheld mobile displays to London’s Piccadilly Lights and stadium-scale concert visuals, I direct and build motion that commands attention in high-noise, high-traffic environments.

Honors & Recognition

  • Venice Biennale Cinema (2021): Winner, Best VR (Goliath: Playing with Reality)
  • Design Week Award (2018): Winner, Product Design (UK)
  • iF Design Award (2010): Winner, Global Animation (Germany)
  • London Int. Animation Festival (LIAF 2017): British Showcase Finalist (COBALT)
  • Cutting Edge Film Festival & Chitrakatha: Winner & Special Jury Award

Stage & Brand Pedigree

  • Live Concerts & Stadiums: PSY Stadium Tours (That That, New Face, All Night Stand)
  • West End Theatrical Screens: Disney’s Frozen, The Lion King, Wicked, Harry Potter, SIX
  • Global Brands: Apple Music (The Ivors), Meta (Creator Week), Google, Shell, Samsung
  • Spatial & Exhibits: Cumulus (Bloomberg London HQ x RCA Winner), Asian Games
Retrospective

Career Archive: 15 Years of Visual Direction (2009 - 2026)

A curated chronology of motion direction, 3D CGI, stage visuals, and spatial experiences created in London and globally.

2021 - Present

Stages, Large-Format LED & Global Brands

  • Psy Stadium Concerts: That That, New Face, All Night Long stage visuals & screen sync
  • The Ivors Awards: Apple Music ambient lighting loops & presentation sequences
  • Shell Helix: Global commercial 3D CGI showcase
  • Meta / Facebook: Creator Week visual identity & screen loops
  • West End Theater: Frozen The Musical & Harry Potter screen visuals
2017 - 2020

Spatial Design, Broadcast & RCA

  • Cumulus: Bloomberg London HQ x RCA Competition Winner
  • Specsavers Rapunzel: Cinema & national broadcast 3D character animation
  • COBALT: Animated short film, Official Selection at London International Animation Festival (LIAF 2017)
  • Aladdin The Musical: West End stage animation sequences
  • Studio Motion Reels: 2017, 2019 & 2020 showreels
2013 - 2016

Commercial CG, MVs & Animated Shorts

  • Studio Butterfly: 2013, 2015, 2016 commercial showreels
  • HARDLOCK: Sci-fi animation film & teaser trailer
  • GS Sun-Nest & Lighttune: Red Dot Design Award promotional brand films
  • PiFan: Bucheon International Fantastic Film Festival official trailers
  • Camping Haru: 3D animated series pilot & development
2009 - 2012

Projection Mapping & Studio Foundations

  • Guangzhou Asian Games Closing Ceremony: Large-scale projection & broadcast visual assets
  • Empty Project: Architectural 3D projection mapping
  • As One: MV "Monologue" & "I Can Do It" music video direction
  • Biotherm White Detox: Global cosmetic campaign web visuals
  • Crimson & Clover: Studio showreel 2009 & brand films
Start a Project

Planning an exhibition stand or screen loop?

Tell me your screen dimensions, resolution and event date. I will review your requirements and return with a tailored quote within 24 hours.

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